In collaboration with Pretzel Films and under the creative guidance of Producer Tom Duke, our team at Seven Bison, alongside multi-disciplinary visual artist Paul Woźnica, delved into an exciting project commissioned by KPMG. Our canvas: a series of 2D animations designed to shed light on the intricacies of recruitment and onboarding processes within the organization.
Tasked with creating five short animations aimed at HR team members and KPMG managers, we confronted the primary challenge head-on. How do we transform potentially dry and complex procedures into content that is not just informative but also inherently interesting?
Our strategic solution unfolded through a marriage of minimalist animation and vibrant infographics. This dynamic combination resulted in a series that not only delivered essential information but did so in a visually captivating manner. By transcending the client’s expectations, our animations became a powerful tool for KPMG, enabling them to communicate intricate processes in an engaging and accessible way.
Our innovative approach wasn’t just about meeting the brief—it went beyond, ensuring the audience’s sustained focus and fostering a deeper understanding of the recruitment and onboarding intricacies within the company. This project stands as a testament to our team’s ability to infuse life into seemingly mundane subjects, transforming them into engaging visual narratives.
Client:
KPMG
Comissioning Agency:
Pretzel Films
Creative Producer:
Tom Duke
Post Production:
Seven Bison / Paul Woźnica
Software:
Adobe After Effects
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