BT MSC

This realization was certainly the project of notable significance. Alongside the creative insights of Storyboard artist Tomasz Nerko and the technical proficiency of 3D Design and Compositing specialist Hubert Padowski, we undertook the creation of a compelling video.

The video’s primary objective was to convey intricate details regarding the Microsoft Security capabilities accompanying BT’s corporate broadband package. The project unfolded within a challenging framework, characterized by a constrained timeline and the imperative to adhere to demanding brand guidelines, particularly navigating complexities associated with gradients.

One notable technical challenge we embraced involved the creation of 3D semi-transparent design elements harmonizing seamlessly with gradient lights passing through them. Overcoming these challenges became instrumental in not only delivering a successful video but also in elevating our expertise in manipulating light within Cinema 4D, achieving an unnatural yet desired effect.

The project’s success resonated well with our client, solidifying our standing and credibility. Impressively, our performance secured a follow-up collaboration with British Telecom, a testament to our ability to deliver impactful visual solutions within challenging parameters.