In our second collaboration with British Telecom, our mission was to craft a video that would navigate the complexities of the global COVID pandemic, informing BT’s corporate clients about the innovative Global Voice service. This service aimed to empower corporate clients by centralizing, streamlining, and automating their telecommunication needs.
Navigating the challenges presented by the project, our team undertook the transformation of flat 2D design elements into dynamic isometric animations. A significant aspect was to seamlessly incorporate BT’s brand gradients into a minimalist illustration style, a task that demanded careful consideration and creative finesse.
Building upon the experience gained from our first BT project, we approached this challenge with a heightened understanding. The result? We found justified uses of the BT brand gradients more efficiently and swiftly, ultimately delivering the project ahead of schedule. This success not only showcased our growing proficiency but also solidified our standing as a reliable partner capable of delivering impactful visual solutions in a dynamic landscape.
Client:
British Telecom
Comissioning Agency:
Pretzel Films
Creative Producer:
Tom Duke
Post Production:
Seven Bison
Storyboard & Illustrations:
Aleksandra Dragun
Motion Design:
Marcel Wojtków
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